Manufacturing Award sponsored by Mid Wales Manufacturing Group


A “world class” company, which is the largest employer in Llanwrtyd Wells, won the Manufacturing Award, sponsored by Mid Wales Manufacturing Group, at the Powys Business Awards.

Charcroft Electronics Limited, which has a turnover of £8 million, specialises in the distribution and manufacture of electronic components for use in high-end and often life-critical applications. The components are used in defence projects such as the Eurofighter, oil exploration and down-hole drilling, precision instrumentation, industrial automation and medical electronics.

Powys Business Awards 2013

Charcroft Electronics Limited’s sales manager Debbie Rowland and manufacturing assistant Tim Edwards receive the Manufacturing Award from Hannah Barrett, MWMG chairperson.

Established in Suffolk in 1974, the company relocated to Llanwrtyd Wells in 1985. Powys Business Awards judges were impressed with the owners’ leap of faith when they relocated the business from South East England to rural Wales.

“Through a strategy of investing heavily in development, technology and, particularly, their paternalistic approach to their staff and the local community, they have created a world class company in their specialist field,” said the judges. “Their success is clearly a team effort.”

The company has consistently supported the local community, businesses and schools. Its rural location means that Charcroft has never had access to a ready-made pool of experienced staff, yet it has consistently focused on creating job opportunities for local people and supporting them with ongoing training.

Nearly 80 per cent of Charcroft’s 38 office-based staff are from Llanwrtyd Wells and the surrounding area. The company’s IT manager, John Mead, has been supported to achieve an MSc degree and the sales manager, Debbie Rowland, joined Charcroft in 1993 with no experience of electronics and has worked her way up to the senior management team.

Charcroft’s managing director, Paul Newman, has been a governor at the Ysgol Dolafon, Llanwrtyd Wells for 10 years and helps prepare high school pupils and young people for work with a range of initiatives.

The company purchased Dol-y-Coed Hotel in 1985 and completely renovated the Grade 2 listed building, combining original features with modern workplace facilities, which include a staff gymnasium and snooker room.

Powys Business Awards 2013

Charcroft Electronics staff enjoying the awards ceremony.

Charcroft’s sustainability programme includes participation in the government-funded Cycle to Work Scheme, car-sharing by office-based employees, working towards a paperless office, recycling office waste and reusing packaging materials received from suppliers.

Debbie Rowland, Charcroft’s sales manager, who received the award with manufacturing assistant Tim Edwards, said: “We are very pleased to win this award, which will be used for our marketing and to promote our name locally. It is very important to help the business grow here in Wales and the UK.”

Tim said: “Charcroft is a very special company for Powys and Wales, as there are only five manufacturers in the world that make the same products as us.”

Slideshow of images from Powys Business Awards 2013.

Click on the image to view the slideshow.

image 1

Follow Us On Facebook
LinkedIn Logo