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Quality Objectives

Senior Management at CEL have established a set of Quality Objectives. All personnel within the organisation are aware of these objectives and the contribution they make towards achieving customer satisfaction. These objectives are reviewed periodically by Senior Management within the context of the organisation and its strategic direction.


  • The number of consignments dispatched by Charcroft and rejected by Customers is less than 0.5%.
  • All Key Account and Target Account Customers have a main contact and an alternative contact in both Sales and Progressing Departments.
  • 98% of consignments dispatched to customers are received on time and in full.
  • Charcroft exceeds the service levels expected by Key Customers and takes active and appropriate action if not. In relation to all other accounts, at least 95% of CEL customers are satisfied with the standard of service provided.