Charcroft’s product specialist, Roger, entered a competition this year – he bought a Continental tyre at his local Kwik-Fit and then entered the Black-Chili driving experience competition on-line. The initial prize was a day at Mercedes Benz World, based at the site of the old Brooklands racing circuit in Surrey. Roger and his brother took part in various events on the day, where there were 24 pairs competing to go through. Roger flexed his competitive muscles and came first overall! His prize for this was to enjoy five days of driving luxury cars, including a Chevrolet Corvette C7 ‘Stingray’, Tesla-Model S, Porsche Macan S, Mercedes CLA AMG, BMW M4 and Jaguar F-Type, through picturesque Andalucia. This was a once in a lifetime opportunity – the cars were actually owned by a millionaire ex-racing driver, with a very understanding insurance company! Naturally we were all very happy for Roger, and thoroughly enjoyed his tales of zooming around in the sunshine…. When the jealousy finally wore off, it got us chatting about what was so special about these super cars – what makes them so valuable and so sought after? After all, isn’t a car simply a car?
After much debate (which car would YOU choose if you won the lottery?! Roger is opting for the BMW M4!), we deduced that people pay a premium for super cars not just for the product itself, but for the whole package – the product, the service, the prestige. Here at Charcroft, we like to think that we have many similarities with these super cars. We may not all be sleek and glossy! But we do pride ourselves on the premium package we are able to offer. As a specialist manufacturer and distributor, we are able to differentiate ourselves by offering a totally bespoke service offering. We have product specialists who are on hand and able to provide help and advice, we have a dedicated sales team who are at the end of the phone for any queries. We are even a CECC approved manufacturer of commercial and CECC released passive components, with short lead times and small moq.
Our products too, can draw many similarities with these super cars. Just as the Jaguar F-Type is high performance, so are our specialist automotive grade products. We pride ourselves on offering products specifically tailored to the automotive market - such as the addition by Kemet of several new HiCV values to the Surface Mount Multilayer Ceramic Capacitor (SMD MLCC) portfolio in X7R dielectric Auto Grade. These new devices meet the same high-performance quality standards of KEMET's ceramic capacitors, offering long component life, increased reliability and non-directional polarization for simplified component mounting.
Just as supercars are heralded for their high-performance, high-quality and high specification, so too is our range of specialised automotive products, and our service offering. Charcroft carries a prestigious reputation within the electronics industry, offering the same high standards and brand guarantee that can be found within the luxury car market. Just a little less glamorous!